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Lesson Six:
Evaluating Internet Resources


Introduction

Because of the variety of sources, ease of publication, lack of central control and proliferation of commercial information on the Internet, it is often hard to tell if the information you are accessing is reliable. Many sites contain research and information of high quality. However, unlike traditional print publication, there is usually no process of peer review, nor is there an editor verifying the accuracy of information presented on the Internet. There are increasing numbers of sites containing information which may be incomplete, anonymously written, out-of-date, biased, or whose content may not be factual. In some cases, an Internet site may be like an electronic tabloid publication. 

You should not automatically accept the information you are retrieving at face value. So how do you find the most credible sources on the web? How do you decide if the source or author of the web site is qualified to discuss the subject presented? Identifying the type of Internet source you are looking at and asking some basic questions about the source will help you in the evaluation process. You will become a consumer of information rather than misinformation. 


When Should You Use The Internet? 

Even though this course is about the Internet, and the Internet does contain a wealth of valuable information, it may not be the most appropriate source for you at any given time. Contrary to popular myth, many information resources cannot be found on the Internet! Current books, texts, and full-text journal articles are not usually freely available on the Internet, though portions may be. Internet sources tend to be recent; information prior to 1993 is generally not available unless it is free of copyright restrictions. In some instances the Internet may serve to supplement information from traditional resources, but may not replace those sources. 

Though it is becoming increasingly easier to find audio files, video files, illustrations, and information in multimedia formats, the Internet is still primarily a text environment. Consequently, there may be times when the "old-fashioned" way of looking for information, (i.e., looking something up in a reference book) will provide the answer you need in five minutes, when it may take an hour on the Internet to find similar information. In all cases, use the information tool which is most appropriate; when that tool is the Internet, this lesson will help ensure that you use credible sites. 


Types of Internet Sites

Internet sites originate from a variety of sources and contain an equally wide variety of types of information, including advertising, personal stories and narratives, biographical information, business memos, news, research, and statistics, as well as professional journals and publications. It is important to determine exactly what type of site you are viewing and to understand any underlying biases that may make the site an inappropriate resource. Your Internet sources must be analyzed individually. Not all education and government sites will be appropriate for your particular research need; likewise, a commercial site is not necessarily an inappropriate source of information. The following comprise the major categories of Internet sites. 


Government Sites

Government (federal, state, local) sites may provide laws, statistics, directories, timely information on issues concerning all citizens, or information about government agencies. These sites are not only some of the most widely available on the Internet, but some of the most useful and reliable. The domain name .gov is an indication that the site is a governmental one, though some government agencies use other domain names. Some typical government sites include the following: 


Education Sites

Education sites may provide scholarly works from academic departments, course syllabi, class schedules, home pages of colleges and high schools, online courses, library catalogs and links to information databases. Education sites tend to be reliable, though individual student or faculty pages may vary in authority. The domain name .edu is an indication that the site is from an educational institution, though not all education sites have such a domain name. Some typical education sites include the following: 


Non-Profit/Advocacy Sites

A non-profit site is one sponsored by an organization attempting to influence public opinion. Non-profit organizations may provide studies, statistics and resources. The domain name .org is an indication that the site is from a non-profit or advocacy group. Some typical sites include the following. 


News Sites

The primary purpose of a news site is to provide current information about newsworthy topics. In many cases, these sites will provide the most up-to-date information available. Most major metropolitan newspapers and television news networks maintain web sites. As these are commercial operations, the domain name .com will most frequently be found with a news site. Some typical news sites include the following. 


Business/Marketing Sites

A business or marketing web page is one sponsored by a commercial enterprise. Business sites may provide such resources as annual reports, company histories, stock quotes, and product advertising. These sites may actively promote the sale of items. The domain name .com will be most frequently found with this type of site. Some typical business sites are the following. 


Personal Web Pages

A personal web page is one by an individual not officially associated with an educational, organizational, or governmental institution. These pages vary greatly in terms of content and quality control and should be used cautiously as a source of factual information. Personal sites also tend to have a short life expectancy; for these reasons, personal sites are usually not suitable for serious research. However, a personal site may provide a number of links to other sites which may be reliable. A variety of domain names may be used for a personal web page. Frequently, the name of the person will be part of the URL as in ~smith. 

 


Advertisements/Webfomercials

Increasingly, many web sites are supported by advertisements. This usually takes the form of a banner or a hyperlink. As a consumer it is your job to decide whether there is a conflict of interest between the sponsor and the objectivity of the web site. The presence or absence of advertisements does not automatically brand a web site as bad or good. Sites must be evaluated individually according to the basic criteria below. A webfomercial is comparable to a television infomercial. If the site disguises itself as an informational site, it should be viewed cautiously. 


Discussion Groups

Discussion groups (Lesson 2) have their own set of criteria and problems related to quality control. It is fair to assume that most all conversations on listservs, discussion groups and chat rooms are opinion. Because messages to these groups are processed by software packages, there is little or no attempt to control the content. Look for a link from the signature to the writer's credentials or home page to help judge the credibility of the posting. Messages taken out of context, or read out of the thread of the discussion topic can also lead to problems, so read the entire discussion thread. 


Evaluation Questions

You may not be a subject expert in the area you are researching on the Internet, but there are a number of basic things you can look for to help you evaluate the credibility of an Internet site. In addition to a number of characteristics which are easy to ascertain, there are additional elements which require more analysis. The following are some questions you should ask when considering whether or not to use an Internet source. 


Authority/Source Questions

  • Is there an identified author of the web site?
  • Is contact information, i.e., an e-mail address, given for the author?
  • Are the credentials of the author stated?
  • Is the author an expert in his/her field?
    Hint: Look up the author in a biographical reference source.
  • Have others, either in the print media or electronic sources, cited the author?
    Hint: If possible, do a search on the author's name in a "citation style" index or a "keyword" index or look in bibliographies of other sources.
  • Have other web pages linked to this page?
    Hint: Use the link feature in AltaVista or Google.
  • Does the site comply with current copyright guidelines? 
    Hint: See The Copyright Website and 10 Big Myths About Copyright Explained. Note that everything that is published on the Internet is protected under copyright law.
  • Is this site sponsored by an organization? If so, is the purpose and scope of the organization given? Is a phone number and surface mail address given for the organization, in addition to an e-mail address?
    Hint: If you cannot tell if the site is sponsored by an organization, erase the address from the right to the domain name. This will display the home page of the organization.

Currency/Date Questions

  • How current is the information?
  • When was the site last updated?
  • Is the original copyright date posted?
  • Is the information on the site current or primarily for historical purposes?
  • How up-to-date are the links on the site?
  • Is the information timely in relation to the content of the site?
  • If the site provides time sensitive information, is the frequency of updates posted?

Objectivity/Bias Questions

  • Does the site have a bias?
    Hint: If the site deals with a controversial topic, look for an identification of the author's bias.
  • Is there a commercial or organizational interest associated with the site?
    Hint: Be aware that organizations, businesses, and individuals represent their own viewpoints in information presented through their web sites. Organizations with a particular mission (i.e. environmental organizations) may publish only information that supports their point of view. Businesses may publish positive reviews of their own products and events. Also, be aware that a personal web site may reflect strong political, religious, or social opinions of that individual.
  • Are there advertisements on the page? Is the page actually an ad disguised as information?
    Hint: Sometimes this is obvious; other times it may be very subtle. Look at the source of the site.
  • Is the site based on verifiable facts or opinions?
    Hint: Look for bibliographies and references to traditional publications.
  • Are inflammatory words, phrases or profanity used in the site?
    Hint: Look for personal attacks, ridicule and the use of emotional appeals rather than rational ones.
  • Are misleading or deceptive arguments used?
    Hint: Look for over-simplification of information, scare tactics, testimonials, over-generalizations, categorical statements, and exaggerations which are intended to persuade.
  • Are there fallacies in arguments and reasoning?
    Hint: Look for distorted data, information presented out-of-context, unstated assumptions, and bandwagon persuasion techniques. Because of the capabilities of hypertext it is easy to jump into a site at any point; this can lead to unintentionally viewing information out-of-context. Go back to the top of the page and read the purpose of the information. Become familiar with the surrounding text.
  • Are stereotypes or ethnocentric arguments (judging another group or culture based on your own cultural standards) used?

Accuracy Questions

  • Does the page use correct spelling and grammar? Is the writing clear and concise?
    Hint: Only if the native language of the web designer is not English should minor spelling and grammatical inconsistencies be overlooked. Spelling and grammatical errors point to lack of quality control.
  • Is the information presented verifiable and accurate?
    Hint: Verify questionable facts, statistics, etc. with a reputable print source. Don't depend on one source for all of your information, especially if you are not familiar with the topic.

Coverage Questions

  • How complete and thorough is the coverage of the information presented in this web site?
    Hint: Compare the web site with another on the same topic or with a print source. Knowing something about the topic will help you identify any obvious gaps or omissions in the coverage of the topic.

Audience Questions

  • Does the site state its intent?
  • Is the site directed to a specific audience?
    Hint: Look for the depth and tone of the site to help identify the audience.
  • If the site claims to provide scholarly research, are references available?
  • Is the content of the site appropriate for your research needs?
    Hint: A site designed for elementary school children would probably not be appropriate for a college research paper.

Consensus Questions

  • How does this web page compare with others on the same subject?
  • How does this web page compare with print sources or proprietary electronic sources on the same subject?
  • Does the site contain references to other web sites, articles, books, etc?
  • Does the information presented in the web site agree or disagree with an accepted point of view?
    Hint: Compare the site with others on the same topic to help answer these questions.

Design Questions

  • Is the web site easy to read and navigate? Are instructions clear?
    Hint: Look for type styles and backgrounds which make the page clear and readable, identifiable links which are logically grouped, and a consistent layout from page to page with a link back to the home page from each underlying page.
  • Does the site load quickly?
    Hint: Look for large, superfluous graphics which add nothing to the page, but slow down access.
  • Are there links to other pages and back to the main page? Are links up-to-date and active?
  • Do design elements enhance or hinder the accessibility and content of the site?
  • Does the site have stable and reliable access?
  • Is a text version available?

Complete Exercise 6 after reading Lesson 6. It is worth 15 points.

Copyright © 1997-2000 Florida Community College
Learning Resources Standing Committee
Internet Course Task Force